Scrunch recently worked on a campaign with TerryWhite Chemmart to increase awareness of and amplify a message about an in-store promotion. The promotion was for the Big Brand Gift Bag, which customers in Queensland and South Australia had the opportunity to receive as a complimentary gift with purchase when shopping at TerryWhite Chemmart. Here is how we implemented a strategy to amplify the Big Brand Gift Bag promotion working with influencers within a tight deadline.
Brand: TerryWhite Chemmart
Goal: Support the launch of the Big Brand Gift Bag in-store promotion with an influencer marketing strategy to increase awareness and amplify the message.
Strategy: Leverage influencers in the beauty, fashion, parenting and lifestyle space in QLD and SA and gift them the TerryWhite Chemmart Big Brand Gift Bag to create and share content about the in-store promotion.
Key Platforms: Instagram and Facebook
16 Instagram & Facebook posts
1,638 Direct engagements on campaign content
40,154 impressions on campaign content
175,162 social reach across Facebook & Instagram
- A micro-influencer strategy is cost-effective and can be implemented quickly without compromising on the reach or success of your campaign.
- When the key message highlights the value of something (and consumers have the opportunity to receive a bargain), content receives high engagement with a positive sentiment. In this case, the TerryWhite Chemmart Big Brand Gift Bag was an in-store promotion where customers received the gift bag for free with purchase and the contents of the gift bag were valued at $240 with all full-sized products from well-known brands in the health, fitness, wellness and beauty space.
- While conversions cannot be directly tracked when it comes to in-store promotions and foot-traffic, it is clear that influencers can amplify a message to their digital network and influence consumer purchase decisions.
Here are some of the fab influencer images of the TerryWhite Big Brand Gift Bag….
Flat lay perfection with Kirsten & Co
Bec from I Love That Skirt is stoked with the TerryWhite Big Brand Gift Bag
Ellen from The Stylist Mama packing her favourite products for a weekend away
Brisbane Threads sharing all of the goodies inside the Big Brand Gift Bag
Unpacking the haul with Karen from Style Loving 2
Pretty Chuffed picking up her Big Brand Gift Bag
Stacey McGregor is one happy lady with the Big Brand Gift Bag
Kirsty Ashe giving us a sneak peek of the goodie bag