Do epic stuff and convert leads with these tools
Back at the beginning of the year, I shared a blog post with the 13 tools that our team can’t live without. It included the key tools we use
Here are the 30 tools our marketing and sales teams use all day, every day, for content development and social media management to influencer marketing, communication and
Hootsuite is a social media scheduling tool that helps you plan and schedule content across platforms and
Tailwind is an end-to-end solution for Pinterest marketing and I love it! Pinterest is a crazy little world, so it’s important to keep sharing regular content and repins to drive traffic and referrals back to your website. Pinterest is great for brands in the lifestyle space, and we have seen some great results and conversions from the social media platform (you can read more about Pinterest best practices here).
We use Tailwind to schedule pins on Pinterest to
To make our own branded and
While Photoshop does require a level of understanding of the product and its features in order to make the most of the subscription, you don’t have to be a Photoshop pro to start using it! There are heaps of tutorials available online (just Google whatever it is you want to do) and it has become an important tool in our arsenal to resize and edit images, especially for the Scrunch blog!
You know those cute collages you see, with pieces of clothing arranged into a stylish outfit, or a
We use stock image libraries quite regularly for our owned media platforms, and also for customer projects. There are a number of online stock image collections that we use, subscribe to and buy imagery from, which are conveniently gathered together here so you too can find high-quality stock images that aren't cliche and boring.
Status Hero is a check in
Hate emails flooding your inbox? Just want to ask a colleague a quick question? Need to send an update to someone who is out of the office or working externally? We use Flowdock as our company
Our team is based in Australia and the USA and our customers are all over the world, so we use Skype and Google Hangouts for communication and meetings. If you can’t be there in person, a video call is the next best thing, and it’s always better to chat almost in person. Both Skype and Google Hangouts are free to use, which is even better when you are connecting with someone internationally!
You would know that Scrunch is an influencer marketing platform, and we also have a full end-to-end agency team who can develop, implement, manage and report on your influencer marketing strategy on your behalf. So of course, our agency team uses Scrunch to discover influencers and manage the collaborative process. Sign up for free and see for yourself.
If you have a Google account or use Gmail, you’ll have access to Google Drive and all of its features. It’s great for collaborative projects, as you can update documents (Google Sheets, Google Slides and Google Docs) in real-time, and more than one person can be editing at once, which means you will no longer have duplicate or corrupted files. The Google Drive is also good for sharing large files with other people, and for storing all of your important documents on the internet, so you can access them from anywhere,
InDesign is a page design and layout tool that is used daily at Scrunch HQ to put all of our documents together (reports, proposal, pitches etc). It’s another Adobe product we couldn't live without and is used by everyone from beginner to experienced, with a little help from some online tutorials and design team, of course!
Mailchimp is one of the most popular tools when it comes to email marketing because it can be
UTM tracking links are a Google tool that allows marketers to create custom links for their campaigns that are trackable in Google Analytics. You can use the free Campaign URL Builder to add campaign parameters to URLS, so you know what content, copy and links are driving the best conversions. We also use UTM tracking links in social media and other content, but especially in email marketing.
The Google Adwords Keyword Planner is another free and widely available Google tool that helps you
Google Analytics is a free tool that has in-depth reporting and analytical features, yet many marketers, content writers and bloggers don’t know how to use Google
For content distribution beyond your network, look to Outbrain to promote, share and disseminate your content on the web to reach new audiences and drive conversions through content marketing. How does it work? Outbrain’s amplification service can recommend and place your content on the webs largest and most respected media properties that are geared towards your ideal audience. You just select your budget and CPC (cost-per-click) and pay for the visits you receive each day (until you reach your daily limit).
One of my personal
For project management, we use Asana. Keep your personal to-do lists, team projects, upcoming tasks, group conversations and instructions, important files and updates all in the one place, and have a unicorn pop up to congratulate you when you tick things off. What’s not to love!
Keep it all in the cloud! DropBox is a cloud storage system that can be used by the whole team for important documents, resources and other files, plus, it’s a quick and easy way to share files (especially large ones) internally and externally. Access online from anywhere, on any device, free up space on your computer and never lose an important document again.
Evernote is a digital notebook for anything and everything - from meeting notes, timelines and to-do lists to inspiration and ideas for the future, Evernote is with you everywhere, so you never have to worry about misplacing or forgetting your notebook ever again. You can also save notes in folders around particular topics, so you can access them again quickly and easily.
Another tool connected to your Google account (if you don’t have one, you really should!), is the Google Calendar. Sync it with your emails, schedule meetings and send invites and allocate time to particular tasks so you never miss an important meeting or deadline again. As our CEO and Co-Founder Danielle Lewis says, if it’s not
I’m sure you’ve heard of Xero, the accounting and online bookkeeping software that is helping small, medium and large businesses manage their admin easily and effortlessly, without compromising professionalism. Some of Xero’s most popular features include sending invoices and quotes, bank reconciliation, inventory, staff wages, purchase orders, expense claims and more. Even Forbes thinks it’s a pretty great tool after identifying Xero as the World’s Most Innovative Growth Company in 2014 and 2015.
Stay organised, prioritise your tasks and manage multiple projects at once with Trello. Create a new board for each department in your business, each staff member in the officer or split jobs up into categories if that works best for you. Then, once your boards are set up, you can add cards in each board, and then items into each card. Sounds confusing, but don’t worry, it’s totally not! I use it to allocate tasks, jot down notes, keep up with what my colleagues are working on, see what future tasks I have to complete, file inspiration and attach documents for future tasks. It’s an interactive to-do list, and the feeling of archiving each item is pure satisfaction.
If you’ve ever been back and forth with a colleague, client or potential customer via email to
Do you have a tool that supports your sales and marketing team? As a team that works in the digital space, we love finding new tools that make life easier, so leave a comment below if you have a