In an exciting announcement this week, Scrunch was named the exclusive publisher partner of News Corp’s newly launching News Prestige Network. Scrunch’s influencer marketing platform and expertise will be capitalized on to help luxury Australian brands connect with potential clients through influencers on social platforms globally.
Our CEO and Co-Founder, Danielle Lewis, had this to say about the partnership:
“We are thrilled to form an exclusive publisher partnership with the News Prestige Network, that will combine the power of our platform, and the ability to amplify campaigns to the 7.6 Million social followers of the network.”
What’s the News Prestige Network?
The News Prestige Network will give brands access to leading luxury media giants Vogue Australia, GQ Australia, Buro 24/7, Vogue Living, WISH Magazine, The Australian, Delicious and News Community Media, and their editorial talent, with the aim of combining the power of digital, social and print to deliver a suite of innovative marketing solutions that make it easier for luxury brands to connect with potential clients in Australia.
Utilising the customer data available from Vogue Australia, GQ Australia, Buro 24/7, Vogue Living, WISH Magazine, The Australian, Delicious and News Community Media subscribers, members and social followers, as well as their editorial talent, the News Prestige Network will deliver great content and great experiences to luxury brands looking for progressive advertising and marketing solutions in Australia.
How is Scrunch Involved?
As part of the initiative, brands will have access to The Prestige Social and Influencer Marketing Platform Package and Share Solution, as well as the opportunity to create tailored solutions upon request.
The Prestige Social and Influencer Marketing Platform will deliver social campaigns to a 7.6 million social footprint across the News Prestige Network and give brands access to Scrunch’s data-drive influencer marketing platform featuring a directory of over 20 million global influencers, who are individually matched to a branded campaign using Scrunch’s proprietary brand fingerprinting technology.
The Share Solution is targeted at clients looking to drive audience engagement, spark social conversations and leverage the influence of The News Prestige Network (3.8 million strong social footprint) and through working with the 20 million+ network of global influencers accessible via the Scrunch Influencer Marketing Platform.
What are people saying about the News Prestige Network?
- The media company will combine the digital and print audiences of individual titles across separate business units for the first time, including The Australian and Vogue Australia, pooling ad inventory under one umbrella to reach 91 per cent of the coveted AB demographic or seven million consumers…. “The creation of the News Prestige Network is the most powerful proposition for prestige and luxury brands in Australia,’’ Michael Miller, executive chairman of News Corp Australia said. “Our unique proposition is engaging with affluent consumers in the prestige brand environments they trust. - The Australian
- Miller said the network delivers a powerful proposition for prestige and luxury brands in Australia. “Our unique proposition is engaging with affluent consumers at scale in prestige environments with credible, trusted global and local brands,” he said. “We understand this audience and connect with them using News Corp’s unique customer intelligence and data to produce the best content and experiences for our luxury customer. “Our Prestige Network means we now have the data, the brands, the audience and the team lined up together to deliver for our clients.” - B&T
- News Corp says the initiative will give advertisers access to “Australia’s largest and most engaged prestige media audience, powered by sophisticated data, innovative marketing products and leading brands” - Mumbrella