Video Disclosure Guidelines

VIDEO: Influencer Marketing Disclosure Guidelines in Australia

Here Scrunch CEO and Co-Founder Danielle Lewis shares her insight on the Australian disclosure guidelines for influencer marketing.

Transparency, authenticity and disclosure are becoming increasingly important in the influencer marketing space, as more and more brands jump on board the bandwagon to elevate their digital marketing campaigns. But what are the actual rules and guidelines around transparency that you should follow?

In this video, Scrunch CEO and Co-Founder Danielle Lewis shares some important information on influencer marketing disclosure guidelines in Australia to help brands and marketers need to understand and recommend to their influencer partners.


Hi, Danielle here form Scrunch, back with some more influencer marketing insights, and today I’m talking disclosure.

On the 1st of March 2017, the AANA released a set of guidelines advising influencers on how they should disclose to their audience when they're being paid to talk about a brand. These are still just guidelines but it’s our recommendation to follow these in the interest in transparency for influencer marketing.

So if you are an influencer or if you're a brand working with an influencer, what should you do?

The guidelines state that if there has been any involvement with the brand, in relation to the creative, the messaging or the content, it should be disclosed as an ad. It's super easy to do this, just hashtag (#) #ad or #sponsored or #gifted.

We've actually written a super helpful blog article over on which I’ll link in the description of this video, but if you need anymore influencer marketing tips and tricks, check us out at and subscribe to our weekly newsletter.